The company also debuted a limited-edition cereal with unicorns earlier this year. In 2016, it launched cinnamon Frosted Flakes and a chocolate version hit the market in November. The update to Froot Loops is Kellogg’s latest effort to revive consumers’ shrinking appetites for sugary cereals.īut instead of running away from sugar, Kellogg is leaning into its classic brands. A purple star will join the cereal’s blend of bright red, blue and green rings for a “berry-inspired mix.” (CNN) – For the first time in 10 years, Kellogg is launching a new Froot Loops flavor - Wild Berry.
